1. Scope of Services
- Defines the specific digital marketing activities to be performed (e.g., SEO, PPC, social media, email campaigns).
- May include deliverables, timelines, and performance benchmarks.
2. Payment Terms
- Details on pricing structure (hourly, fixed, retainer).
- Payment schedule (e.g., upfront, monthly, milestone-based).
- Late payment penalties or interest charges.
3. Duration and Termination
- Contract start and end dates.
- Conditions for early termination by either party.
- Notice period required for cancellation.
4. Client Responsibilities
- Timely provision of content, access to platforms, and approvals.
- Ensuring compliance with advertising policies and laws.
5. Confidentiality and Data Protection
- Protection of proprietary information and client data.
- Adherence to privacy laws like GDPR or India’s DPDP Act.
6. Intellectual Property
- Ownership of creative assets, campaigns, and analytics.
- Licensing terms for third-party tools or content.
7. Performance and Liability
- Disclaimers on guaranteed results (e.g., traffic, conversions).
- Limitations on liability for platform changes or outages.
8. Dispute Resolution
- Jurisdiction and governing law (e.g., Indian Contract Act).
- Mediation or arbitration clauses.
9. Amendments
- Process for modifying the agreement (written consent, notice).
📄 Templates and Examples
You can explore ready-to-use templates and examples from these sources:
- Wonder Legal’s Digital Marketing Agreement Template – customizable Word/PDF format
- Madden Media’s Standard Terms PDF – outlines agency-client responsibilities
- Examples.com’s Agreement Samples – downloadable formats for various use cases
Would you like help drafting a custom agreement tailored to your business or client needs? I can generate one based on your services, pricing, and preferences.